Hi, I'm Gui.
Pronounced "Ghee" [ɡiˈ]Product Designer currently based in Odense, Denmark.
20+ years of hands-on experience. 8 years in Digital*.
Working as a Senior Digital Product Designer at Universal Robots.
*Formerly in Industrial Design & Engineering; Packaging, Editorial, Graphic and other Design areas.
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Customer Research
I use mixed quantitative and qualitative methods to uncover user needs during the (preferably continuous) Discovery phase, leading to evidence-based design decisions. |
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UX Strategy
I help teams define a clear UX vision, goals and plans aligned to product / business objectives. This is a non-linear and collaborative process fed by research findings. |
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Design Craft
From wireframes and prototypes to pixel-perfect UIs, I'm still passionate about thoughtful execution. Craft is crucial and I believe that "doers are the major thinkers." |
Images © Universal Robots A/S. All rights reserved.
Universal Robots
| • | Currently leading the redesign of the company's Customer Portal, implementing UR's Design System in the platform and improving its usability. |
| • | Redesigned the user account creation flow according to best practices, increasing user conversions and reducing drop-out rate. |
| • | Working as part of Product-Trios in Agile setups and guiding Jr./Mid-level designers on the way. |
Images © Encodify A/S. All rights reserved.
Encodify
| • | Led a small team with two other designers, coordinating UX processes, timelines and roadmaps. |
| • | Worked to bring UX Research and User Testing rounds into the release cycles. |
| • | Introduced multiple incremental UI improvements backed by moderated and unmoderated user tests. |
Images © Maturix A/S. All rights reserved.
Maturix
Featured past projects
Sírio-Libanês
Responding to a RFP from the Sírio-Libanês hospital, one of the most important in Latin America, me and an art director developed a proposal for a complete redesign of the institution's website that outperformed its competitors.
The outcome was an approved project with an investment of over €35,000 and an estimated duration of 20 months. The success of this concept also paved the way for a second collaboration, this time focused on the hospital's intranet, which was also approved and further implemented.
Omni Bank
I created the full mobile experience of the first version of the app for the Omni Bank, a Brazilian digital bank launched by Omni Finantial Services in 2017 – a project that gave me some experience with design for fintech's.
Since its official launch years ago, the application has been updated a few times and it currenty has more than 100,000 downloads in total, both on Google Play and Apple Store.
My Bible Study Fellowship
I was responsible for the experience and interface of the first version of MyBSF – a centralized platform for BSF members to conduct their Bible studies globally, wherever they are.
This project involved international cooperation across several countries such as USA, Brazil, India, Pakistan, China and Australia. I delivered a set of flows and screens designed to multiple devices and tested in 4 languages.
MedPack UX Brazil
I am very proud to have been the UX expert consulted in a large study commissioned by the Brazilian Health Regulatory Agency (Anvisa) to investigate and improve the legibility of medicine packaging in the country.
The project included a national cross-sectional study with 6,255 participants and resulted in an extensive 100-page report packed with guidelines, best-practices and mockups. I was also co-author of a scientific article published in peer-reviewed journals such as PLOS One and others.
Education
Besides my work experience, I hold 3 diplomas: M.Eng, MBA and B.Sc.|
Product Development
2018 – 2020
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Project Management
2014 – 2016
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Product Design
2006 – 2013
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I'm a strong advocate for user centricity and product quality. But don't take just my word for it:
Keywords
More topics that I also have experience with:
Analytical thinking
• Agile processes
• B2B Design
• Communication skills
• Cross-functional teams
• Data-Driven Insights
• Design Thinking
• Design Systems
• Enterprise UX
• Interaction Design
• Jobs-To-Be-Done
• Human-Centered Design
• Presentation skills
• SCRUM
• Teaching
• User Journeys
• User Personas
• UX metrics
• Visual Design
• Workshops facilitation
• Terribly bad jokes ☺
• ...and more.
About
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