All images © Encodify A/S. All rights reserved.
Incremental innovation = incremental satisfaction
It is not always necessary to undergo a complete software overhaul to achieve satisfactory results. Particularly with such a specialized, technical digital tool used daily by around 60,000 people, it is important to be careful to introduce changes progressively, including key users in the process.
UI updates were strategically intended to address main user blockers, improve customer satisfaction with the experience, and increase adoption of newly introduced features.
The (UX) devil is in the details
Some of the usability pain points solved over gradual software releases were as follows:
Data-driven design decisions
Besides product analytics, interviews, and occasional feature requests, unmoderated tests were conducted both to clarify details about Proofing usage and to test design alternatives.
“Power users” were selected and prompted to participate in click tests to help improve the tool. When the number of participants reached statistical significance, heatmaps and task reports revealed the cumulative results.
Finally, a few complementary usability tests consolidated the design decisions, increasing the team’s confidence in the UI changes.
Feet on the ground, eyes in the skies
Strategically, the incremental updates to the Proofing module were intended to be an interim step towards a future iteration containing further usability and visual improvements. This “Design Vision” was intended to inspire and guide future changes and was visually translated into a concept of what the UI could look like in the near future.
Besides extensive work in the Proofing module, I also helped Encodify to:
All images © Encodify A/S. All rights reserved.