Gui Webster

Rooted in design fundamentals,
versed in modern product thinking

Product Designer with 8 years of experience in digital UX/UI and 20+ years of a prolific career in the design industry. I alternate between strategy and execution, crafting digital tools that help people work better.

Odense, Denmark

Available for new challenges

In short:

I'm a full-stack, generalist designer & researcher with a broad UX toolbox and hands-on experience in shaping digital products from 0 → 1. With a foundation in industrial design and over two decades of multidisciplinary practice, I bridge user needs with business goals grounded on three pillars: research, strategy and craft.

I have an educational background in Design (B.Sc.), Project Management (MBA) and Product Development & Innovation (M.Eng.)

Résumé.pdf LinkedIn

Work

Last updated: May 2025

Work

Last updated: May 2025

2022 – 2025

Senior Designer at Universal Robots

Led the redesign of the company's Customer Portal, defining a clear UX vision and direction for it
Redesigned the User Sign-Up flow, impacting thousands of customers and significantly reducing drop-out
Mentored less experienced designers and expanded UR's Design System beyond the institutional website

Read further

2022 – 2025

Sr. Designer at Universal Robots

Led the redesign of UR's Customer Portal, defining its UX vision
Redesigned the User Sign-Up flow, significantly reducing drop-out
Expanded UR's Design System and mentored less experienced designers

Read further

2021

Lead Designer at Encodify

Spearheaded design efforts of an advanced B2B SaaS platform with over 60.000 users worldwide
Led a small team of designers, coordinating processes, timelines and roadmaps
Built UX & Research foundations from the ground up, integrating UX activities into release cycles

Read further

2021

Lead Designer at Encodify

Spearheaded design efforts of a platform with over 60K users globally
Led a small team of designers, coordinating timelines and roadmaps
Built UX & Research foundations from the ground up, integrating processes

Read further

Industrial Design

2019 – 2021

Lead Designer at Maturix

(formerly 'Sensohive')

Led end-to-end industrial design & DfM of the company's new flagship product, Gaia 200/300
Designed supporting materials for the launch such as packaging, manuals, guides and drawings
Conceptualized a full redesign of the Maturix software, modernizing it and tackling known UX & UI issues

Contact

2019 – 2021

Lead Designer at Maturix

(formerly 'Sensohive')

Led complete industrial design & DfM of the company's flagship product, Gaia
Designed supporting materials such as packaging, manuals, guides, etc.
Conceptualized a full redesign of the Maturix software, improving UX/UI

2017 – 2018

UX/UI Designer at OSF Digital LaTam

(formerly 'Digital Business Group')

Worked on a fast-paced environment of a Digital Agency, designing for major clients across LatAm
Designed the winning proposal that led to two €35,000 projects with one of the largest hospitals in Brazil
Designed the full mobile experience of a new Brazilian digital bank currently with over 100,000 downloads

Read further

2017 – 2018

UX/UI Designer at OSF Digital

(formerly 'Digital Business Group')

Worked on a fast-paced Digital Agency, designing for clients across LatAm
Designed a proposal that won two €35,000 projects in the health sector
Designed the full mobile experience of a new Brazilian digital bank

Read further

2015 – 2018

Independent designer, consultant & teacher

Provided services in diversified design fields such as Packaging, Corporate Visual Identity, Editorial, Children's Illustrations and User safety for medicine packaging

Contact

2015 – 2018

Independent designer, consultant & teacher

Provided services in varied design fields such as Packaging, Corporate Visual Identity, Editorial, Children Illustrations and User safety for medicine packaging

2002 – 2015

Industrial Design years

Worked in the development & engineering of physical products such as household goods, medical devices, hearing aids, advanced electronics, shoes and others.

2002 – 2015

Industrial Design years

Worked in the development & engineering of physical products such as medical devices, household goods, , hearing aids, shoes, advanced electronics, and others.

...and the work behind curtains

As with many professions, a substantial portion of my work as a senior collaborator can't be depicted in a portfolio – including (but not limited to):

Team alignment
Research & Analysys
Stakeholder management
Cross-functional collaboration
Mentoring other designers
Processes optimization
Planning & Roadmaps
Usability Testing

Education

M.Eng. ― Product Development & Innovation
🇩🇰 University of Southern Denmark
Maximum final grade (12)
MBA ― Project Management
🇧🇷 LaSalle University Brazil
Final grade 9.5 out of 10
B.Sc. ― Design
🇧🇷 Federal University of the State of Rio Grande do Sul
(Rated Best Design Programme in Brazil 2023 )

"Gui has an outstanding UX skill set, complemented by a strong talent for UI design. His expertise extends beyond visuals–he also has a deep understanding of overall architecture, ensuring seamless and well-structured experiences. I highly recommend Gui for his skills, creativity, and ability to deliver thoughtful design solutions."

Alexander Madsen

Lead UX Architect @ Universal Robots

"Despite the limited time, my collaboration with Guilherme proved invaluable for my professional development and left a lasting positive impact in the team. Gui is not only a meticulous designer but he was also a remarkable mentor to me during his time at Encodify. He expertly managed my onboarding, offering guidance and constructive criticism that enabled me to thrive from the start.

Furthermore, he led the development of design best practices that continue to benefit the team long after his tenure. Gui's leadership by example, characterized by his attention to detail and strong rationale in every project, was truly inspiring. I can confidently attest to his excellence as a team leader and his dedication to design quality and maturity."

Bianca Giordani

Product Designer @ Encodify

"Gui and I worked together on the same UX team, where we focused on redesigning a partner portal. I joined the project later than Gui and had the pleasure of being mentored by him throughout our collaboration.

Gui is highly skilled in management, research, and design. He also has a strong understanding of strategic aspects and provides constructive feedback effectively. I highly recommend Gui as a valuable team player."

Döne Kökten

UX Designer @ Universal Robots

"I worked in the same department as Gui, a Senior UX Designer. Even though we were on different teams within UX, I was impressed by his sharp eye for detail. Gui understands research well, thanks to past experience, and he uses those insights to create user-friendly designs that also meet business needs.

He's also a really supportive teammate – always ready to help and listen. Plus, he's not afraid to speak up if something needs to be said. I highly recommend Gui. He's a talented UX designer who understands what's important for both the customer and the company."

Sinthu Nathan

Former UX Researcher @ Universal Robots

Back to

Top

Work

About

About this site

Designed and (hackily) made by Gui Webster with Skeleton, Gridder, JS and some AI help. Clean, lightweight and no B.S.

Illustrations made with ChatGPT-4o.

Privacy

Rooted in design fundamentals,versed in modern product thinking

In short:

Work

Work

Senior Designer at Universal Robots

Sr. Designer at Universal Robots

Lead Designer at Encodify

Lead Designer at Encodify

Lead Designer at Maturix

Lead Designer at Maturix

UX/UI Designer at OSF Digital LaTam

UX/UI Designer at OSF Digital

Independent designer, consultant & teacher

Independent designer, consultant & teacher

Industrial Design years

Industrial Design years

...and the work behind curtains

Education

Alexander Madsen

Bianca Giordani

Döne Kökten

Sinthu Nathan

Get in touch

Rooted in design fundamentals,
versed in modern product thinking