Gui Webster

2022 – 2025

Universal Robots

During my time at Universal Robots – the global market leader in collaborative robots – I worked with different teams on a variety of complementary web-products ('off-robot') that extend the users' experience with cobots.

Some highlights:

myUR customer portal redesign (see below)
Redesigned the user account creation flow following best practices, increasing user conversions and reducing drop-out (see below)
Expanded UR's Design System with a dedicated library for its digital products and web applications (see below)
Guided less experienced designers and conducted knowledge sharing sessions within the UX team
Worked mostly in a Product-Trio setup and helped to research, define and successfully implement a Dual-Track Agile work process within the product team
Collaborated with UR Academy's team to design and release UR Learning Paths

2022 – 2025

Universal Robots

Some highlights:

myUR customer portal redesign (below)
Redesigned the user account creation flow following best practices, increasing user conversions and reducing drop-out (below)
Expanded UR's Design System with a dedicated library for its digital products and web applications (see below)
Guided less experienced designers and conducted knowledge sharing sessions within the UX team
Worked mostly in a Product-Trio setup and helped to research, define and successfully implement a Dual-Track Agile work process within the product team
Collaborated with UR Academy's team to design and release UR Learning Paths

Customer Portal Redesign

I led the redesign of myUR, addressing design debt issues, implementing UR's Design System into the product and shaping a new long-term UX vision and direction for it. In addition to execution, my involvement also included many other functions such as recurring planning with the development team, alignment with stakeholders and mentoring another designer to assist me.

Sample page: BEFORE

Sample page: AFTER

Background

Sometimes, a redesign is needed. In myUR's case, the main motivators were:

Over the years, the platform has grown with features added by varied development teams – but this has ultimately led to a fragmented experience
The product wasn't yet up to date with the latest brand guidelines and Universal Robot's design system
Internal company demands required fast-paced refactoring, leading to the loss of some critical functionalities

Foundation

More than a simple visual facelift, it was important to establish solid and future-proof experience foundations that would allow the platform to grow consistently.

Overall navigation, main pages and sub-pages were re-imagined, sharing a common structure with tabbed sub-navigation and calls-to-action on top.

Features were grouped in more coherent and intuitive clusters, related to the four key value drivers of the product: Manage, Support, Monitor and Prevent.

Release plan & initial reception

Planned to be delivered gradually, the initial phases released in late 2024 received outstanding positive feedback from varied platform users such as end customers, UR partners, internal success managers and support engineers.

Due to a mass layoff affecting 10% of the global workforce in late January 2024, I was unable to continue working on subsequent releases – but the long-term UX vision and strategy I built for the platform still lives on after my departure.

Account Creation Redesign

UR prides itself on having easy-to-use robots, but creating an account to access online products was a real hassle for customers. Analytics data revealed that many users dropped off early due to the confusing process.

Increasing the company's online presence was a crucial point in UR's strategy, therefore a solution was due. A thorough heuristic evaluation unveiled its most noticeable pain points, while user research uncovered additional valuable details.

Problem

Among other issues, analysis showed that there was simply too much information on the screen at once, increasing the users' cognitive load. The problem was more evident on mobile: the form was too lenghty and its only call-to-action was lost at the very bottom of the flow.

Approach & Outcome

Following onboarding best practices, breaking the flow into intuitive steps, streamlining copywriting and visuals, and optimizing it for mobile were just some of the improvements made.

A few months after release, the funnel drop-out rate was significantly reduced and UR partners reported that customers were much more willing to create an account than before.

Seven departments, one designer

One might think that such work would primarily involve Design/Product divisions, but that’s often untrue – especially in large corporations. Besides the usual UX & Development, this initiative also required close collaboration with stakeholders from the Legal, Marketing, Sales, Training and Support departments.

Other accomplishments

Among many other deliverables, during my time at the company I also:

Strongly contributed to UR's Design System, designing several application-oriented components (e.g. destructive buttons, floating notifications, etc) and updating the overall color palette to meet WCAG constrast requirements
Designed technical instructional drawings and created varied dashboards designed for online monitoring of robots' performance and uptime
Updated the UX/UI of new E-Learning modules to fit UR's new design system and brand guidelines
Designed the flow for online robot registration, both on-cobot and on the web
Generated photo-realistic 3D renderings of teach pendants for marketing purposes

Want to know more?

hi@g-webster.com in/g-webster

Want to know more?

hi@g-webster.com

in/g-webster

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About this site

Designed and (hackily) made by Gui Webster using Skeleton, Gridder, JS and some AI assistance.
Written with Phoenix Code editor. Illustrations made with ChatGPT-4o.

This site does not use tracking cookies.
Enjoy.

Jump to

Top Work About

About this site

Designed and (hackily) made by Gui Webster using Skeleton, Gridder, JS and some AI assistance. Illustrations made with ChatGPT-4o.

This site does not use tracking cookies.
Enjoy.