This is where I consolidated my career pivot to Digital Product Design.
During my time at Digital Business, I have had the opportunity to work on a variety of local and global projects, as well as as a temporary contributor to client teams on short-term staff augmentation initiatives. Some highlights:
- Designed from 0 to 1 the complete experience of Omni Bank's mobile app, successfully released to the public back in 2019 (see case below)
- Co-designed the winning design proposals for reshaping Sírio-Libanês Hospital's website and intranet (desktop & mobile), outperforming competing agencies and leading to biannual projects worth over €70,000
- Co-designed the first version of myBSF, the centralized portal of the Bible Study Fellowship, in an international cooperation with teams across USA, Brazil, Australia, India, China and Pakistan (desktop & mobile)
I left the company in 2018 due to my move to Denmark.
Omni Bank mobile app
In 2017, the Omni Group expanded their financial operations with the launch of its own bank.
Based on the models of other digital banks such as N26, Revolut and NuBank, the newly created Omni Bank needed their own mobile platform – a core component of their expanding business.
UI images © Banco Omni S.A. All rights reserved.
Native mobile app for a new digital bank
My Role
Digital product designer
Outcome & Impact
▪ Public V.1.0 successfully released in 2019
▪ More than 100.000 downloads until 2024*
* before being discontinuated due to Omni's restructuring
On-site research
At the time, Omni's Bank's main strategy was to offer credit at attractive rates, mainly for the vehicle financing market.
So the team started by visiting Omni’s automotive customers to better understand their needs, habits, and what bottlenecks they faced with the company before a dedicated app was created.
I also conducted desktop research, analyzing the applications that Omni customers reported using most – so we could identify common visual elements and interaction patterns.
No screen unturned
Before moving to its final version, the main app functionalities went through user testing rounds.
Once these were done and the found usability issues fixed, nothing was left to chance: all the MVP functionalities were thoroughly documented, including variations and states.
How did this help the client?
How did this help the client?
Tailoring UX to user needs
After observing users, it was noticed that they often performed more than one operation in the app.
Unlike regular B2C customers, B2B customers often need to review and act on multiple financial transactions in sequence during their workday.
Therefore, a list with shortcuts to the most used features (not common among other banking apps in 2017) was added at the end of most flows.
This is the kind of UX detail that blends into the UI and goes unnoticed, but ends up providing a smoother and more enjoyable experience.
Other accomplishments
As mentioned before, during my time at Digital Business / OSF I also:
- Designed most UX deliveries and the presentation slides that won the proposal for the new website and intranet of Hospital Sírio-Libanês
- Co-designed from 0 to 1 a digital platform for members of the local Union of IT Companies (Seprorgs)
- Designed myBSF, the first global portal of the Bible Study Fellowship, localized in 4 languages
Images © Digital Business Participações Ltda and BSF International LLC. All rights reserved.
More works: