Gui Webster

2017 – 2018

OSF Digital LaTam*

* Formerly known as "Digital Business Group", a Brazilian digital agency acquired by the Canadian OSF Group in January 2024.

This is where I consolidated my career pivot to Digital Product Design. During my time at Digital Business, I have had the opportunity to work on a variety of local and global projects, as well as as a temporary contributor to client teams on short-term staff augmentation initiatives. Some highlights:

Designed from 0 to 1 the complete experience of Omni Bank's mobile app, successfully released to the public back in 2019 (see case below)
Co-designed the winning proposals for reshaping both the website and intranet of Sírio-Libanês Hospital, outperforming competing agencies in a private procurement process and leading to biannual projects worth over €70,000 (desktop & mobile)
Co-designed the first version of myBSF, the centralized portal of the Bible Study Fellowship, in an international cooperation between distributed teams across USA, Brazil, Australia, India, China and Pakistan (desktop & mobile)

I left the company in 2018 due to my move to Denmark.

2017 – 2018

OSF Digital

* Formerly known as "Digital Business Group", a Brazilian digital agency acquired by the Canadian OSF Group in January 2024.

Designed Omni Bank's mobile app from 0 to 1, successfully released to the public back in 2019 (see case below)
Co-designed the winning redesign proposals for Sírio-Libanês Hospital's website & intranet, leading to projects worth over €70,000 (desktop & mobile)
Designed the first version of myBSF, Bible Study Fellowship's online portal, in an international cooperation between teams across 6 countries (desktop & mobile)

I left OSF in 2018 due to my move to Denmark.

Omni Bank

In 2017, the Omni Group expanded their financial operations with the launch of its own bank. Based on the models of other digital banks such as N26, Revolut and NuBank; the newly created Omni Bank needed their own mobile platform – a core component of their expanding business.

'Get Out of the Building'

At the time, Omni's Bank core value proposition was strongly linked to offering credit with attractive rates for the vehicle financing market.

Therefore, before we even drew the first wireframe, the project started with some on-site research, visiting several of Omni’s automotive customers to better understand their needs, habits, and what bottlenecks they faced with Omni before a dedicated app was created.

Additionally, extensive desktop research was conducted, analyzing the most widely used applications at the time to identify some of their visual elements and common user experience patterns.

No screen unturned

Some of the main app functionalities went through user testing before moving to its final version.

Once these were done and the found usability issues fixed, nothing was left to chance: all the MVP functionalities were thoroughly documented, including variations and states.

After observing users, it was noticed that they often performed more than one operation in the app. Based on this, a list with shortcuts to the most used features (not common among other banking apps in 2017) was added at the end of several flows.

The Omni Bank app v.1.0 was successfully released in 2019 and since then it has been downloaded by more than 100,000 customers.

Other accomplishments

As mentioned before, during my time at Digital Business / OSF I also:

Designed most UX deliveries and the main presentation that won the proposal for the new website and intranet of Hospital Sírio-Libanês
Co-designed from 0 to 1 a digital platform for members of the local Union of IT Companies (Seprorgs)
Designed myBSF, the first global portal of the Bible Study Fellowship, localized in 4 languages

Want to know more?

hi@g-webster.com

in/g-webster

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Designed and (hackily) made by Gui Webster with Skeleton, Gridder, JS and some AI help. Clean, lightweight and no B.S.

Illustrations made with ChatGPT-4o.

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